What I’ve Learned Since Closing My Online Shop
It has been 2 months since I closed my online store “Iddy Biddy Fitness Apparel”. I have gone through so many different emotions since then, as you can imagine. At first I thought I was making a big mistake, that I had thrown away all of the long hours, sacrifices and hard work that went into building my brand. I had to mourn the loss of something I created. There were a few sleepless nights and tears. The kind words from many supportive friends and family made it even more difficult to say goodbye. I also felt a lot of relief. I had put a lot of pressure on myself over the years as my business grew. Doing it all by myself was a sense of pride as well as a huge commitment. I was working all areas of my business with the help of my boyfriend and loyal brand ambassadors. I was always grateful for the support and other’s enthusiasm, but I always felt this ongoing pressure of never doing enough. Right before I made the decision to close up shop, I was juggling many parts of my life and...
